“People distrust perfection. The more authenticity you can show, the more people connect with your brand. No one wants to do it themselves—they want to see the care and quality you put into your work, and that’s what attracts them to you.”
In episode #122 of Mission to Grow, the Asure podcast that serves as small business owners’ guide to cash, compliance, and the War for Talent, Philip VanDusen Founder and CCO at Verhaal Brand Design, sits down with host Mike Vannoy to discuss how companies, whether large corporations or small businesses, can engage more effectively with customers by showcasing a relatable, human side. Philip shares the role of personal branding for leaders, the effectiveness of behind-the-scenes content, and the importance of creating a cohesive employee and customer experience.
Takeaways:
- Human Connection Matters: People prefer to do business with individuals rather than brands. Establishing a personal connection can make larger companies more relatable.
- Personality in Branding: Infusing personality into your brand helps differentiate it in competitive industries, making it memorable and engaging.
- Show Behind-the-Scenes: Sharing behind-the-scenes content can demystify your business and build authenticity, making it less intimidating for potential customers.
- Empower Employees: Involving employees in your marketing creates a sense of community and shared purpose, enhancing the overall brand experience.
- Authentic Storytelling: Focus on authentic storytelling rather than trends, as it resonates more with audiences and builds trust.
- Clear Communication: Ensure that job descriptions and expectations are clear to attract the right candidates and create a positive onboarding experience.
- Consistent Touchpoints: Maintain consistency across all brand touchpoints, from marketing to customer service, to ensure a seamless experience for both customers and employees.