In the United States, the number of job openings was at 7.7 million in October 2024. However, the number of hires topped out at 5.3 million. For businesses throughout the country, there simply aren’t enough workers to fill every open position.

Small businesses trying to navigate the war for talent should consider adopting a digital approach to the hiring process. Job applicants are primarily sending their applications online. Many of them are also turning applications in using their mobile devices. By switching to a tech-savvy hiring approach, your company can become more effective at finding, attracting, and retaining top talent.

The Benefits of Using a Digital Approach in Your Hiring Process

By adopting a digital hiring approach, your company can enjoy a few key benefits. 

Larger Talent Pool: You can reach a broader talent pool, such as workers who live out of state or internationally. 

A Better Return on Investment (ROI): Because online recruitment and hiring tend to cost much less, you can enjoy a boost to your ROI. 

Improved Efficiency: Emailing applicants, running applicants through an applicant tracking system (ATS), and other digital techniques are far more efficient for your hiring team. 

Better Record Keeping: When the majority of your hiring process occurs digitally, it is easy to track all of your records. Besides being more efficient for your team, this also means you’ll have easy documentation if there is a lawsuit or Equal Employment Opportunity Commission (EEOC) complaint in the future.

Faster Hiring Experience: With online hiring processes, you can instantly upload a job posting, send an email to potential applicants, and schedule online interviews. As a result, you can enjoy a significantly faster, easier hiring process.

Automatically Source the Right Candidates: Another key benefit of using digital tools is that it allows you to source the exact candidates you need. You can set specific filters for a candidate’s experience, education, and skills, so you only see the results that match your needs.

Ways To Incorporate Technology Into Your Hiring Approach 

If you’re ready to adopt a digital hiring approach, there are a few steps you can take to get started. Depending on your company, you may want to incorporate some or all of the following techniques. 

Posting on Job Boards 

Today, 70% of employees who say they were recruited by job sites, like Indeed, say they are significantly more likely to leave their company for a new place of employment. 61% of employees recruited on professional networking sites say the same thing. 

Digital job boards are one of the most effective ways to recruit employees. With the right technology like Asure Recruiting’s platform, you can easily reach top candidates. A single job post can be added to thousands of job boards by digital software. 

Track and Collect Applications 

Using software designed to help you streamline and manage your hiring and recruitment process can save time and boost effectiveness for your recruiting efforts. It is easy to search and helps organize data about all of your applicants.

For example, Asure Recruiting powered by HireClick is set up with a dashboard where you can see color-coded statuses for each applicant. This system lets you rate candidates and give each application a specific status. You can add notes to someone’s application, communicate via a built-in email functionality, and attach files from the hiring process. 

With applicant tracking software, you can reduce the administrative burden associated with hiring a new worker. Plus, the easy documentation is useful for compliance purposes.

Use Artificial Intelligence for Job Postings 

Technology can do more than simply post to job boards. It can also help you create your job posts. By writing a good prompt, you can get AI to create a job posting for your business. Then, you can add additional information so that AI can hone the posting even more.

If you already have a posting created, you can ask AI to review the voice’s tone to make sure it aligns with your company’s culture. Additionally, you can use AI to recommend improvements to your existing job postings. 

However, it’s important to keep in mind that AI posts need to be carefully reviewed. Generative AI creates new posts based on the many job postings it was trained on. AI doesn’t know if the posting is compliant with anti-discrimination laws and major employment regulations. Because of this, you should always review an AI-created job posting before listing it online.

Communicate with Candidates 

With built-in email features, the right digital technology can make communicating with candidates as simple and efficient as possible. You can easily send a message after reviewing their application. Thanks to digital technology, you can track messages, make calendar appointments, and get notifications from an easy-to-use dashboard. Plus, you can set up auto-email replies so that candidates receive an instant response when they apply on Indeed, Monster, and other job sites.

Share Relevant Content

The right technology can make creating and sharing relevant content easy. To get started, you should first figure out what your ideal candidate looks like. Then, you can post relevant content in a location that targets those candidates. Depending on your company’s needs, you may want to use the following content types to connect to your potential applicant pool.

• External blogs
• An email newsletter
• Company website
• Social media accounts

Once you know where you want to post, the next step is determining the type of content you want to use. For example, you may want to post industry news or company updates. Many organizations publish employee testimonials or behind-the-scenes videos about what it’s like to work there. Often, businesses will also benefit from creating a social media recruiting strategy.

Manage User Privileges 

Anytime you set up a digital system at your organization, you need to monitor user privileges. This is especially true for the hiring process. When applicants submit an application, it typically includes their personal information. As an employer, you have a duty to protect that data. 

Periodically, you should evaluate who has user privileges to your hiring and HCM systems. If someone doesn’t need access to that data, their privileges should be removed. Besides ensuring your applicants’ data is protected, managing user privileges can also protect your company’s reputation by preventing identity theft. 

Use an All-In-One Recruitment Solution

Instead of finding digital tools that do each of these tasks, you can use an all-in-one recruitment solution instead. With Asure Recruiting, you can fulfill all of your recruitment needs in a single dashboard. From the dashboard, you can see notifications, read emails, categorize applications, and add necessary documentation.

With the right technology, you can create job postings using advanced AI and post to thousands of job boards across the country. Additionally, you can receive a career site that you can connect to your company’s website for a more seamless, professional hiring process.

Transform Your Company with a Digitally Enhanced Hiring Process

Each year, more applicants are going online to look for jobs. As an employer, you need a digital strategy to manage your hiring experience and procedures. From listing new jobs to managing candidate interview times, the right digital technology can help you achieve a smoother, more effective hiring process. 

If you’re ready to elevate your hiring process to the next level, we can help. Learn more about Asure Recruiting powered by HireClick by reaching out to our team of small business HR and payroll experts today.